Six years ago, on the 1st of June 2016, we started SocialBee with one goal in mind: to help entrepreneurs, startups, and small businesses…
As small business owners ourselves, my co-founders & I, we’ve always wanted to have an impact on small business owners predominately.
Starting from solopreneurs who may be trying to turn their passion into a business—all the way to small companies that already bring a positive change in their communities and in the lives of their employees and customers.
It was clear to us from the very beginning that we never wanted to “go upstream” and build “enterprise features”, that in turn would mean increasing our prices as we look for larger and larger customers.
❝ We wanted to build our products to be simple, effective, and efficient—while keeping them fairly priced from start to scale, as entrepreneurs are always low on time or cash”.
Fast-forward to today, offering social media management with SocialBee, even though a necessary part of the growth mix, is not enough.
The idea of offering more platforms to address more of our customer’s needs looked scary…
…but it never left our minds ever since we first thought about it.
That’s why we devised a multiyear plan to build a product suite called ACE to help business owners Attract more Leads, Convert to Customers, and Expand their Businesses.
ACE is a product suite, where each individual product works stand-alone to solve a concrete problem, by using best-in-class solutions mixed with our unique flavor.
Even more, the ACE Suite becomes more powerful each time we add a new product to the group – as they are all designed to work together in a way that the whole is greater than the sum of its parts.
We started working on this (very low-key) in February 2021, to build a team dedicated to this new brand, and we put a lot of effort into laying a solid foundation for our growth.
ACE Meetings – the first product from the ACE group, our calendar booking solution is now live, while more products in the suite are already in progress, in various stages of development.