Why ACE?

Six years ago, on the 1st of June 2016, we started SocialBee with one goal in mind: to help entrepreneurs, startups, and small businesses… 


….Get More Leads with Less Effort.


As small business owners ourselves, my co-founders & I, we’ve always wanted to have an impact on small business owners predominately.


ACE Meetings Co-Founders

ACE’s Founders


Starting from solopreneurs who may be trying to turn their passion into a business—all the way to small companies that already bring a positive change in their communities and in the lives of their employees and customers.


It was clear to us from the very beginning that we never wanted to “go upstream” and build “enterprise features”, that in turn would mean increasing our prices as we look for larger and larger customers.


❝ We wanted to build our products to be simple, effective, and efficient—while keeping them fairly priced from start to scale, as entrepreneurs are always low on time or cash”.


Fast-forward to today, offering social media management with SocialBee, even though a necessary part of the growth mix, is not enough. 


The idea of offering more platforms to address more of our customer’s needs​​ looked scary… 


…but it never left our minds ever since we first thought about it. 


That’s why we devised a multiyear plan to build a product suite called ACE to help business owners Attract more Leads, Convert to Customers, and Expand their Businesses.


Enter ACE.


ACE is a product suite, where each individual product works stand-alone to solve a concrete problem, by using best-in-class solutions mixed with our unique flavor.


Even more, the ACE Suite becomes more powerful each time we add a new product to the group – as they are all designed to work together in a way that the whole is greater than the sum of its parts.


We started working on this (very low-key) in February 2021, to build a team dedicated to this new brand, and we put a lot of effort into laying a solid foundation for our growth.


ACE Meetings – the first product from the ACE group, our calendar booking solution is now live, while more products in the suite are already in progress, in various stages of development.


…but wait, there’s more!


Since 2020 we’ve adopted “ORBIT” as our core values for SocialBee, principles that we’re now adopting for ACE as well (until the ACE community will decide others are better suited for ACE).


ORBIT stands for:

  • Ownership
  • Respect 
  • #BeeBetter
  • Innovvy
  • Trustworthy


For ACE, we wanted “Ownership” to be a perfect example of practicality. 


Enter Web3.


“Web3 gives us the chance to upgrade networks into crypto asset centered economies, and build systems where the incentives of network owners, network participants, and third-party developers are fully aligned.” – Chris Dixon 


Web3 can mean a lot of different things to different people. 


We’re not talking about flipping NFTs or “get-rich-quick” schemes. 


We want to lean into the ability of the blockchain to provide participation in the governance of a product by the people who are most responsible for growing it – its customers. 


We want to lean into the Ownership economy.


That’s why, each time you use ACE products in your day-to-day work, refer your friends or colleagues, or contribute meaningfully to their growth, you’ll be rewarded with $ACE Coins.


The best part is that you don’t need to do anything special or be in the Web3 / crypto space at all to take advantage of this. Your $ACE Coins will keep accumulating in your ACE Wallet and you can move them to your crypto wallet only if and when you’re ready.


Read more about the $ACE Coins in our Whitepaper.


We’re excited to usher in together this new age and to build a product that’s truly for the community. 


You can get started by creating a free ACE Meetings account and joining our community on Discord.


For any questions or feedback, please reach out via email, Discord, or Twitter.


Let’s ACE It!